Karenai Hana

Wednesday, November 12, 2008

Japanese anime studios

Evidently can't take it anymore.

Neither can we, the fans.

Sueing is not going to do much good in the long term, really. If you look at the whole situation, it's really very much like a black market.

Why do black markets exist? Because there is a shortage.

For those not in the know, here's a whole list of shortages and grievances, from a anime fan:

1) Quality subbing. A lot of those so-called "professional" subtitlers have terrible grammar, worse spelling, and couldn't be bothered to consider cultural nuances when subbing.

All we anime fans just love, irrationally somehow, something about Japanese culture, and it's a BIG setback when we don't understand what the hey is going on because the English translation doesn't look anything like English. When you have to pause the anime at every sentence to figure out what the subtitles are trying to say, there's something seriously wrong.

And the alternative: fan subtitlers who love the anime themselves, add cultural explanations and somehow are more masterful in Japanese and English then the so-called professionals. Plus point: you don't have to pay for the great quality. Pay $100 bucks for a fake Louis Vutton or get a real one free: which would you choose?

Which is why I go on to YouTube to watch Ghost in the Shell even though I have the original VCDs for both seasons and movies.

2) Variety. Even if I WANTED to pay money for it, I just can't get it. Like School Rumble and Full Metal Panic. I don't understand why local distributors bring in cheap, crap anime that doesn't sell over expensive, solid anime that does. Something's gone wrong in the free market mechanism here.

There's a solution to this whole stupid problem:

Get the anime studios to run online shops and sell their own DVDs and VCDs. It's usually not a problem of price: on online figurine shops like Toys Logic, the ones that sell out even before the pre-order is over are the EXPENSIVE and HIGH-QUALITY ones. Look, if you're going to spend money, buy something worth it. Whereas the cheap, lousy ones stay unsold, because no matter how cheap they are they're not worth your money.

We fans usually don't do things in a half-a**ed manner.

Which is why the studios should also hire fan subbers to do their subtitling. It would cost them less than those phony professionals; some fan subbers might even do it for free, or in exchange for a copy of the anime. Hey, it's an honour to be chosen! Plus, it doesn't always have to be in DVD format. Some of us are ok with VCDs in order to save a bit. And there you have some cost-saving solutions.

I know it's probably more complicated than anything I could possibly imagine, but I can't understand why the Japanese would allow the fruit of their hearts and mind to be tainted by lousy quality and subbing provided by distributors, when they can catch this market themselves.

おねがいします. Somebody out there PLEASE do something. The only thing this fighting can do is go round and round. グルグル回る isn't going to do anybody any good.

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